Selected
publications.

Monotone Delta: An Order-Theoretic Tournament Graph Approach for Internal Consistency Assessment

Danish, Muhammad Umair, Rehman, Umair, Grolinger, Katarina

Frontiers in Applied Mathematics and Statistics

Exploring the role of augmented reality in ab initio pilot training: a general aviation perspective

Rizvi, Syed AQ, Cao, Shi, Rehman, Umair

Cognition, Technology and Work

Decoding the Connection: Viewer Experience and Video Quality Through Human-Centered Constructs

Rehman, Umair, Ali, Syed Farasat, Chung, Elyssa, Leung, Edwin

ACM Transactions on Applied Perception

Linear Lens: A Human-Centered, Non-Interventional Mechanistic Approach to Explainable AI

Danish, Muhammad Umair, Aziz, Memoona, Rehman, Umair, Grolinger, Katarina

Machine Learning with Applications

Towards a unified evaluation framework: integrating human perception and metrics for AI-generated images

Aziz, Memoona, Rehman, Umair, Danish, Muhammad Umair, Ali, Syed, Abbasi, Amir Zaib

Multimedia Systems

RootSolver: A Cognitive-Inspired Approach to Polynomial Root-Finding with Multiplicity Detection

Danish, Muhammad Umair, Yousaf, Ali Arslan, Aziz, Memoona, Grolinger, Katarina, Rehman, Umair

2025 17th International Conference on Advanced Computational Intelligence (ICACI)

Global-local image perceptual score (GLIPS): Evaluating photorealistic quality of AI-generated images

Aziz, Memoona, Rehman, Umair, Danish, Muhammad Umair, Grolinger, Katarina

IEEE Transactions on Human-Machine Systems

Finite-Difference Approximation for Explaining Neural Network Predictions in Financial Credit Evaluation

Aziz, Memoona, Danish, Muhammad Umair, Grolinger, Katarina, Rehman, Umair, Iqbal, Farkhund

2025 International Conference on Advanced Machine Learning and Data Science (AMLDS)

Exploring technology acceptance of flight simulation training devices and augmented reality in general aviation pilot training

Rizvi, Syed AQ, Rehman, Umair, Cao, Shi, Moncion, Bradley

Scientific Reports

Exploring differences in ethical decision-making processes between humans and ChatGPT-3 model: a study of trade-offs

Rehman, Umair, Iqbal, Farkhund, Shah, Muhammad Umair

AI and Ethics

Distributional Feature Separability for Explainability of Neural Networks for Financial Credit Evaluation

Aziz, Memoona, Danish, Muhammad Umair, Rehman, Umair

2025 Conference on AI, Science, Engineering, and Technology (AIxSET)

Comparative analysis of moral decision-making and trust dynamics: human reasoning vs. ChatGPT-3 narratives

Rehman, Umair, Shah, Muhammad Umair, Iqbal, Farkhund, Fatima, Ramsha

AI and Ethics

Adoption of blockchain e-voting service: digital literacy as a mediating mechanism

Albashrawi, Mousa, Abbasi, Amir Zaib, Li, Lin, Rehman, Umair

Information Systems Frontiers

Modelling level 1 situation awareness in driving: A cognitive architecture approach

Rehman, Umair, Cao, Shi, MacGregor, Carolyn G

Transportation Research Part C: Emerging Technologies

Modeling Brake Perception Response Time in On-Road and Roadside Hazards Using an Integrated Cognitive Architecture

Rehman, Umair, Cao, Shi, Macgregor, Carolyn G

IEEE Transactions on Human-Machine Systems

Longitudinal Coadaptation of Older Adults With Wearables and Voice-Activated Virtual Assistants: Scoping Review

Kokorelias, Kristina Marie, Grigorovich, Alisa, Harris, Maurita T, Rehman, Umair, Ritchie, Louise, Levy, AnneMarie M, Denecke, Kerstin, McMurray, Josephine

Journal of Medical Internet Research

Evaluating the Efficacy of Large Language Models in Identifying Phishing Attempts

Patel, Het, Rehman, Umair, Iqbal, Farkhund

2024 16th International Conference on Human System Interaction (HSI)

Effects of Moral Violation on Algorithmic Transparency: An Empirical Investigation

Shah, Muhammad Umair, Rehman, Umair, Parmar, Bidhan, Ismail, Inara

Journal of business ethics

Integrating the SOR model to examine purchase intention based on Instagram sponsored advertising

Hussain, Ali, Hooi Ting, Ding, Zaib Abbasi, Amir, Rehman, Umair

Journal of Promotion Management

Guest editorial: Human factors in business technology management

Rehman, Umair, Shah, Muhammad Umair, Danzinger, Frank, Gazit, Tali, Hung, Patrick CK, Gurkas Aydin, G Zeynep

EuroMed Journal of Business

Exploring the impact of gamified experiences on user engagement in fitness apps: a GAMEFULQUEST perspective

Rehman, Umair, Abbasi, Amir Zaib, Ting, Ding Hooi, Hassan, Maria, Khair, Nadine

IEEE Transactions on Engineering Management

Esports as playful consumption experiences: examining the antecedents and consequences of game engagement

Abbasi, Amir Zaib, Alqahtani, Nasser, Tsiotsou, Rodoula H, Rehman, Umair, Ting, Ding Hooi

Telematics and Informatics

Engagement in educational games and quality of life in early and middle childhood: evidence from a developing country

Abbasi, Amir Zaib, Azeem, Sundas, Farooq, Muhammad Usman, Hussain, Khalil, Ting, Ding Hooi, Rehman, Umair, Griffiths, Mark D, Pakpour, Amir H

Current Psychology

Comparing Hedonic Consumption Experiences Between MOBA Games and Vrides

Abbasi, Amir Zaib, Hlavacs, Helmut, Rehman, Umair

International Conference on Human-Computer Interaction

Coadaptation Between Smart Technologies and Older Adults Over Time: Protocol for a Scoping Review

Kokorelias, Kristina Marie, Grigorovich, Alisa, Harris, Maurita T, Rehman, Umair, Ritchie, Louise, Levy, AnneMarie, Denecke, Kerstin, McMurray, Josephine

JMIR Research Protocols

A comparative assessment of human factors in cybersecurity: Implications for cyber governance

Shah, Muhammad Umair, Iqbal, Farkhund, Rehman, Umair, Hung, Patrick CK

IEEE Access

Social Robots in Retail: Emotional Experiences a Critical Driver of Purchase Intention

Rehman, Umair, Shah, Muhammad Umair, Abbasi, Amir Zaib, Iqbal, Farkhund

Proceedings of the 56th Hawaii International Conference on System Sciences

The effect of three violent videogame engagement states on aggressive behavior: A partial least squares structural equation modeling approach

Abbasi, Amir Zaib, Rehman, Umair, Hussain, Khalil, Ting, Ding Hooi, Hlavacs, Helmut, Qummar, Hamza

Frontiers in psychology

Serious video games and psychological support: A depression intervention among young cancer patients

Khan, Sehrish, Abbasi, Amir Zaib, Kazmi, Syeda Farhana, Hooi, Ting Ding, Rehman, Umair, Hlavacs, Helmut, Arslan, Fatima Safi

Entertainment Computing

Recommendations for a smart toy parental control tool

de Paula Albuquerque, Otavio, Fantinato, Marcelo, Hung, Patrick CK, Peres, Sarajane Marques, Iqbal, Farkhund, Rehman, Umair, Shah, Muhammad Umair

The Journal of Supercomputing

Do pop-up ads in online videogames influence children's inspired-to behavior?

Abbasi, Amir Zaib, Rehman, Umair, Ting, Ding Hooi, Quraishi, Muhammad Ali

Young Consumers

Personality differences between videogame vs. non-videogame consumers using the HEXACO model

Abbasi, Amir Zaib, Ting, Ding Hooi, Hlavacs, Helmut, Wilson, Bradley, Rehman, Umair, Arsalan, Ali

Current Psychology

Investigating male gamers' behavioral intention to play PUBG: Insights from playful-consumption experiences

Rehman, Umair, Shah, Muhammad Umair, Abbasi, Amir Zaib, Hlavacs, Helmut, Iftikhar, Rameen

Frontiers in Psychology

Exploring the human factors in moral dilemmas of autonomous vehicles

Shah, Muhammad Umair, Rehman, Umair, Iqbal, Farkhund, Ilahi, Hassan

Personal and Ubiquitous Computing

Using the playful consumption experience model to uncover behavioral intention to play Multiplayer Online Battle Arena (MOBA) games

Abbasi, Amir Zaib, Rehman, Umair, Fayyaz, Muhammad Shahzeb, Ting, Ding Hooi, Shah, Muhammad Umair, Fatima, Ramsha

Data Technologies and Applications

The role of personality factors influencing consumer video game engagement in young adults: A study on generic games

Abbasi, Amir Zaib, Shah, Muhammad Umair, Rehman, Umair, Hlavacs, Helmut, Ting, Ding Hooi, Nisar, Saima

IEEE Access

The impact of advertising value of in-game pop-up ads in online gaming on gamers' inspiration: An empirical investigation

Abbasi, Amir Zaib, Rehman, Umair, Hussain, Ali, Ting, Ding Hooi, Islam, Jamid Ul

Telematics and Informatics

The effects of consumer esports videogame engagement on consumption behaviors

Abbasi, Amir Zaib, Asif, Muhammad, Hollebeek, Linda D, Islam, Jamid Ul, Ting, Ding Hooi, Rehman, Umair

Journal of Product and Brand Management

Predicting Video Game Addiction Through the Dimensions of Consumer Video Game Engagement: Quantitative and Cross-sectional Study

Abbasi, Amir Zaib, Rehman, Umair, Afaq, Zahra, Rafeh, Mir Abdur, Hlavacs, Helmut, Mamun, Mohammed A, Shah, Muhammad Umair

JMIR serious games

Playful-consumption experiences and subjective well-being: Children's smartphone usage

Abbasi, Amir Zaib, Shamim, Amjad, Ting, Ding Hooi, Hlavacs, Helmut, Rehman, Umair

Entertainment Computing

Persuasive Technology in Games: A Brief Review and Reappraisal

Rehman, Umair, Shah, Muhammad Umair, Abbasi, Amir Zaib, Iqbal, Farkhund, Arsalan, Ali, Javaid, Muhammad Umair

International Conference on Human-Computer Interaction

How engagement with gamified applications impacts quality of life: A conceptual model

Abbasi, Amir Zaib, Hassan, Maria, Rehman, Umair, Hlavacs, Helmut, Ting, Ding Hooi, Shah, Muhammad Umair

International Conference on Human-Computer Interaction

Analyzing and Prioritizing Usability Issues in Games

Rehman, Umair, Abbasi, Amir Zaib, Shah, Muhammad Umair, Idrees, Amna, Ilahi, Hassan, Hlavacs, Helmut

International Conference on Human-Computer Interaction

An Alternate Account on the Ethical Implications of Autonomous Vehicles

Shah, Muhammad Umair, Rehman, Umair, Iqbal, Farkhund, Hussain, Mohammed, Wahid, Fazli

2021 17th International Conference on Intelligent Environments (IE)

Nuances of COVID-19 and Psychosocial Work Environment on Nurses' Wellbeing: The Mediating Role of Stress and Eustress in Lieu to JD-R Theory

Meirun, Tang, Bano, Sobia, Javaid, Muhammad Umair, Arshad, Muhammad Zulqarnain, Shah, Muhammad Umair, Rehman, Umair, Parvez, Zar Ayesha, Ilyas, Muhammad

Frontiers in Psychology

Malay validation of Copenhagen psychosocial work environment questionnaire in context of second generation statistical techniques

Isha, Ahmad Shahrul Nizam, Javaid, Muhammad Umair, Zaib Abbasi, Amir, Bano, Sobia, Zahid, Muhammad, Memon, Mumtaz Ali, Rehman, Umair, Nubling, Matthias, Sabir, Asrar Ahmed, Ur Rehman, Saif, others

BioMed research international

Impact of HEXACO personality factors on consumer video game engagement: a study on eSports

Abbasi, Amir Z, Nisar, Saima, Rehman, Umair, Ting, Ding H

Frontiers in psychology

Comparative evaluation of augmented reality-based assistance for procedural tasks: a simulated control room study

Rehman, Umair, Cao, Shi

Behaviour and Information Technology

Access Permissions for Apple Watch Applications: A Study on Users' Perceptions

Shah, Muhammad Umair, Rehman, Umair, Iqbal, Farkhund, Wahid, Fazli, Hussain, Mohammed, Arsalan, Ali

2020 International Conference on Communications, Computing, Cybersecurity, and Informatics (CCCI)

Customer Inspiration via Advertising Value of Pop-Up Ads in Online Games

Abbasi, Amir Zaib, Hussain, Ali, Hlavacs, Helmut, Shah, Muhammad Umair, Ting, Ding Hooi, Rehman, Umair

International Conference on Human-Computer Interaction

Using an integrated cognitive architecture to model the effect of environmental complexity on drivers' situation awareness

Rehman, Umair, Cao, Shi, MacGregor, Carolyn

Proceedings of the Human Factors and Ergonomics Society Annual Meeting

Augmented-reality-based indoor navigation: A comparative analysis of handheld devices versus google glass

Rehman, Umair, Cao, Shi

IEEE Transactions on Human-Machine Systems

Experimental Evaluation of Indoor Navigation Devices

Rehman, Umair, Cao, Shi

Proceedings of the Human Factors and Ergonomics Society Annual Meeting

Augmented Reality-Based Indoor Navigation Using Google Glass as a Wearable Head-Mounted Display

Rehman, Umair, Cao, Shi

Systems, Man, and Cybernetics (SMC), 2015 IEEE International Conference on